How can we bridge the gap between what people want and what’s good for people?
Talk by Tori Flower at TEDxKCS. She shares insights from her background in advertising and as a designer for behaviour change, including the importance of looking at the world from the point of view of your customer and designing things people actually want.
A recent Forbes piece by Ashoka’s Michael Zakaras takes product design to task as a source of transformational social change. To provide an antidote to the fashionable fascination with “things” as the answer to all our social ills, the article uses examples like Toms Shoes‘ one-for-one model and the distribution of mosquito nets as evidence that products normally fail to engage with the roots of complex social problems.
The sixth in a series of seven guest blogs for the RSA aimed at student designers. This one’s about User Value, Social Value and Financial Value. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
The sixth in a series of seven guest blogs for the RSA aimed at student designers. This one’s about testing, improving and iterating your solution. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.