Profile

Chloe is Shift's lead researcher for ethnographic and user research. A trained anthropologist, she helps make sure that the products we make are designed with real people in mind. With previous lives in trends forecasting and innovation consultancy in the private sector, Chloe brings to Shift an understanding of how design can respond to, and create, social change.

Chloe holds an MSc in Digital Anthropology from UCL and learnt the skills of her trade as a social scientist at the London School of Economics. Before joining Shift, she spent a year as a freelancer working on a public dialogue about the future of food and on a Cancer Research UK funded project looking at how to use virtual reality to make the future feel more real. Chloe has also been a senior researcher at the ethnographic research agency ESRO and a trends consultant at WPP-owned The Futures Company.

She’s a lover of travel, food and exploring odd corners of the internet.

chloe.cook@shiftdesign.org.uk

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