Chloe is Shift's lead researcher for ethnographic and user research. A trained anthropologist, she helps make sure that the products we make are designed with real people in mind. With previous lives in trends forecasting and innovation consultancy in the private sector, Chloe brings to Shift an understanding of how design can respond to, and create, social change.
Chloe holds an MSc in Digital Anthropology from UCL and learnt the skills of her trade as a social scientist at the London School of Economics. Before joining Shift, she spent a year as a freelancer working on a public dialogue about the future of food and on a Cancer Research UK funded project looking at how to use virtual reality to make the future feel more real. Chloe has also been a senior researcher at the ethnographic research agency ESRO and a trends consultant at WPP-owned The Futures Company.
She’s a lover of travel, food and exploring odd corners of the internet.
June 18, 2018
Insights video summarising our research into how the environment influences families’ food behaviours in Lambeth and Southwark. Videography by Jan Stockel, produced by Maia Muir Wood, and Chloe Cook. Commissioned by Guys and St Thomas’ Charity.
June 1, 2018
Report exploring what behavioural science, lived experience and insights from leading practitioners tell us about one of the biggest health challenges of our time, childhood obesity. Produced by Guys and St Thomas’s Charity, with content and production from Chloe Cook and Maia Muir Wood.
Video exploring what behavioural science, lived experience and insights from leading practitioners tell us about one of the biggest health challenges of our time, childhood obesity. Produced by Guys and St Thomas’s Charity, with content and production contributions from Chloe Cook and Maia Muir Wood.
April 3, 2018
December 6, 2017
Evaluation report of experimental feasibility study aiming to test a variety of realistic adaptations to fast food business and evaluate these adaptations to understand their relative effectiveness in relation to sales, costs, customer satisfaction and health. Funded by Public Health, Tower Hamlets. By Chloe Cook and Chris Holmes
May 10, 2017
Evaluation report of a pilot research project undertaken from June 2016 to April 2017 mapping the changing fast food environment of two streets in Hackney, London: Morning Lane and Well Street.