The boom in online ordering and delivery is making it even easier and more convenient for families to consume unhealthy takeaway food. The UK takeaway market alone has grown by 34% in the last 5 years and ‘everyday takeaway’ has become the new normal with families ordering 3+ times a week. But the nutritional profiles of takeaways continue to reflect their traditional use – as an occasional treat. The average takeaway meal contains 68% of the recommended daily calorie intake, so the new occurrence of ‘everyday’ consumption can lead to negative health effects.
How might we populate the online market with ‘everyday’ takeaway that’s just as convenient and affordable, but better for you?
Shift have got under the skin of the challenge in terms of understanding the nutrition of takeaways meals, the role this food plays in people’s lives, the nature of the businesses involved and how their owners relate to them. They are crystal clear on what we can (and can’t) hope to influence and what we have to work with in order to effect change.
Adrian Phillips, Director of Public Health, Birmingham City Council
Family Feeds is an alternative, online-only, takeaway service that delivers proper family meals that are delicious, good for you and loved by kids.
- 7+ years making fast food healthier
- Ethnography with 44 families to understand the role takeaway plays in their lives
- Co-design with partners, parents and creatives to develop and refine the family feeds proposition
- Online tests with 129,066 parents to validate the proposition
- 11 week full service prototype in Birmingham to test for market demand
Watch this short video on the development of the venture:
June 18, 2018
Insights video summarising our research into how the environment influences families’ food behaviours in Lambeth and Southwark. Videography by Jan Stockel, produced by Maia Muir Wood, and Chloe Cook. Commissioned by Guys and St Thomas’ Charity.
June 1, 2018
Report exploring what behavioural science, lived experience and insights from leading practitioners tell us about one of the biggest health challenges of our time, childhood obesity. Produced by Guys and St Thomas’s Charity, with content and production from Chloe Cook and Maia Muir Wood.
Video exploring what behavioural science, lived experience and insights from leading practitioners tell us about one of the biggest health challenges of our time, childhood obesity. Produced by Guys and St Thomas’s Charity, with content and production contributions from Chloe Cook and Maia Muir Wood.
December 6, 2017
Evaluation report of experimental feasibility study aiming to test a variety of realistic adaptations to fast food business and evaluate these adaptations to understand their relative effectiveness in relation to sales, costs, customer satisfaction and health. Funded by Public Health, Tower Hamlets. By Chloe Cook and Chris Holmes
May 10, 2017
Evaluation report of a pilot research project undertaken from June 2016 to April 2017 mapping the changing fast food environment of two streets in Hackney, London: Morning Lane and Well Street.
November 10, 2015
December 1, 2013
October 2, 2013
Infographic on the prevalence and effect of fast food outlets
Tori Flower and Kate Ferrier
Innovative takeaway opens in Erdington
Birmingham Press, July 2018
There’s a new takeaway selling cottage pie and mac ‘n’ cheese in Erdington
Birmingham Mail, July 2018