Making affordable, delicious and healthier takeaways a possibility for young families on a budget

The Challenge

The boom in online ordering and delivery is making it even easier and more convenient for families to consume unhealthy takeaway food. The UK takeaway market alone has grown by 34% in the last 5 years and ‘everyday takeaway’ has become the new normal with families ordering 3+ times a week. But the nutritional profiles of takeaways continue to reflect their traditional use – as an occasional treat. The average takeaway meal contains 68% of the recommended daily calorie intake, so the new occurrence of ‘everyday’ consumption can lead to negative health effects.

How might we populate the online market with ‘everyday’ takeaway that’s just as convenient and affordable, but better for you?

 

Shift have got under the skin of the challenge in terms of understanding the nutrition of takeaways meals, the role this food plays in people’s lives, the nature of the businesses involved and how their owners relate to them. They are crystal clear on what we can (and can’t) hope to influence and what we have to work with in order to effect change.

Adrian Phillips, Director of Public Health, Birmingham City Council

The Solution

Family Feeds is an alternative, online-only, takeaway service that delivers proper family meals that are delicious, good for you and loved by kids.

So far…

  • 7+ years making fast food healthier
  • Ethnography with 44 families to understand the role takeaway plays in their lives
  • Co-design with partners, parents and creatives to develop and refine the family feeds proposition
  • Online tests with 129,066 parents to validate the proposition
  • 11 week full service prototype in Birmingham to test for market demand
Watch this short video on the development of the venture:

Research

VIDEO Families and Food: How the environment influences what families eat

June 18, 2018

Insights video summarising our research into how the environment influences families’ food behaviours in Lambeth and Southwark. Videography by Jan Stockel, produced by Maia Muir Wood, and Chloe Cook. Commissioned by Guys and St Thomas’ Charity.

Bite Size: Breaking down the challenge of inner-city childhood obesity

June 1, 2018

Report exploring what behavioural science, lived experience and insights from leading practitioners tell us about one of the biggest health challenges of our time, childhood obesity. Produced by Guys and St Thomas’s Charity, with content and production from Chloe Cook and Maia Muir Wood.

VIDEO: Bite Size: Breaking down the challenge of inner-city childhood obesity

Video exploring what behavioural science, lived experience and insights from leading practitioners tell us about one of the biggest health challenges of our time, childhood obesity. Produced by Guys and St Thomas’s Charity, with content and production contributions from Chloe Cook and Maia Muir Wood.

Families and Food: How the environment influences what families eat

Research report produced by Shift for Guy’s and St Thomas’ Charity. By Chloe Cook, Maia Muirwood and Chris Holmes

Stealthy Fast Food: Phase 2 Evaluation Report

December 6, 2017

Evaluation report of experimental feasibility study aiming to test a variety of realistic adaptations to fast food business and evaluate these adaptations to understand their relative effectiveness in relation to sales, costs, customer satisfaction and health. Funded by Public Health, Tower Hamlets. By Chloe Cook and Chris Holmes

Healthier Fast Food: Mapping the Fast Food Environment in Hackney

May 10, 2017

Evaluation report of a pilot research project undertaken from June 2016 to April 2017 mapping the changing fast food environment of two streets in Hackney, London: Morning Lane and Well Street.

Chloe Cook, Chris Holmes and Kathleen Collett

Chicken Shops: Fuelling London’s Youth

October 2, 2013

Infographic on the prevalence and effect of fast food outlets

Tori Flower and Kate Ferrier

Chicken Shops and Poor Diets

October 1, 2013

Summary of research findings including behavioural observation, survey of young people, local environment mapping, ethnography, chicken shop business profiling

Tori Flower and Tayo Medupin

Comment

Box Chicken Launch

Hadrian Garrard from Create London and Nick Stanhope discuss the need for practical interventions to tackle poor diets at the launch of Box Chicken, a pilot of a healthy fast food outlet.

@Shift_org

Partners

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Do you want to get involved? We'd love to hear from you
Email me - chris.holmes@shiftdesign.org.uk