There are over 8,000 fast food outlets in London alone and each meal served provides on average 68% of recommended daily calories. The link between number of fast food outlets, fast food consumption and obesity rate is well established, plus there’s a higher prevalence of fast food outlets in more deprived areas.
Online ordering of hot delivered food has also increased in recent years, adding to the move towards takeaways being an everyday option. Yet the nutritional profiles of takeaway meals continue to reflect their traditional use – as an occasional treat.
Shift have got under the skin of the challenge in terms of understanding the nutrition of takeaways meals, the role this food plays in people’s lives, the nature of the businesses involved and how their owners relate to them. They are crystal clear on what we can (and can’t) hope to influence and what we have to work with in order to effect change.
Adrian Phillips, Director of Public Health, Birmingham City Council
We’re developing a takeaway service designed to be good to eat everyday. Targeted at lower income, urban families it aims to be just as convenient and affordable as the market alternatives, but healthier for you.
- Explore our work in this area over the last six years including our research findings, comment pieces, tactics and prototypes.
- 167 outlets mapped across 5 wards in 3 Local Authorities
- Over 500 takeaway meals nutritionally analysed 12 indepth interviews with takeaway owners and staff
- Series of workshops with public health and obesity experts
- Ethnographic research study with 60+ takeaway eaters
- 5 stealthy healthy interventions tested in 4 outlets in a takeaway-dense area of Tower Hamlets, London
- Ethnographic research study involving 200 hours with 44 families using a range of innovative methods including tracking via our EatMap app we built to track location and eating habits, GoPro’s strapped to children as well as shop alongs and safaris to build a comprehensive picture of the environment’s impact of family food behaviours.
June 18, 2018
Insights video summarising our research into how the environment influences families’ food behaviours in Lambeth and Southwark. Videography by Jan Stockel, produced by Maia Muir Wood, and Chloe Cook. Commissioned by Guys and St Thomas’ Charity.
June 14, 2018
June 1, 2018
Report exploring what behavioural science, lived experience and insights from leading practitioners tell us about one of the biggest health challenges of our time, childhood obesity. Produced by Guys and St Thomas’s Charity, with content and production from Chloe Cook and Maia Muir Wood.
Video exploring what behavioural science, lived experience and insights from leading practitioners tell us about one of the biggest health challenges of our time, childhood obesity. Produced by Guys and St Thomas’s Charity, with content and production contributions from Chloe Cook and Maia Muir Wood.
December 6, 2017
Evaluation report of experimental feasibility study aiming to test a variety of realistic adaptations to fast food business and evaluate these adaptations to understand their relative effectiveness in relation to sales, costs, customer satisfaction and health. Funded by Public Health, Tower Hamlets. By Chloe Cook and Chris Holmes
May 10, 2017
Evaluation report of a pilot research project undertaken from June 2016 to April 2017 mapping the changing fast food environment of two streets in Hackney, London: Morning Lane and Well Street.
November 10, 2015
December 1, 2013
October 2, 2013
Infographic on the prevalence and effect of fast food outlets
Tori Flower and Kate Ferrier