Redesigning the fast food environment to make everyday takeaways healthier

The Challenge

There are over 8,000 fast food outlets in London alone and each meal served provides on average 68% of recommended daily calories. The link between number of fast food outlets, fast food consumption and obesity rate is well established, plus there’s a higher prevalence of fast food outlets in more deprived areas.

Online ordering of hot delivered food has also increased in recent years, adding to the move towards takeaways being an everyday option. Yet the nutritional profiles of takeaway meals continue to reflect their traditional use – as an occasional treat.

Shift have got under the skin of the challenge in terms of understanding the nutrition of takeaways meals, the role this food plays in people’s lives, the nature of the businesses involved and how their owners relate to them. They are crystal clear on what we can (and can’t) hope to influence and what we have to work with in order to effect change.

Adrian Phillips, Director of Public Health, Birmingham City Council

The Solution

We’re exploring how everyday takeaways can be just as convenient and affordable, but healthier for you.

So far…



Stealthy Fast Food: Phase 2 Evaluation Report

December 6, 2017

Evaluation report of experimental feasibility study aiming to test a variety of realistic adaptations to fast food business and evaluate these adaptations to understand their relative effectiveness in relation to sales, costs, customer satisfaction and health. Funded by Public Health, Tower Hamlets. By Chloe Cook and Chris Holmes

Healthier Fast Food: Mapping the Fast Food Environment in Hackney

May 10, 2017

Evaluation report of a pilot research project undertaken from June 2016 to April 2017 mapping the changing fast food environment of two streets in Hackney, London: Morning Lane and Well Street.

Chloe Cook, Chris Holmes and Kathleen Collett

Chicken Shops: Fuelling London’s Youth

October 2, 2013

Infographic on the prevalence and effect of fast food outlets

Tori Flower and Kate Ferrier

Chicken Shops and Poor Diets

October 1, 2013

Summary of research findings including behavioural observation, survey of young people, local environment mapping, ethnography, chicken shop business profiling

Tori Flower and Tayo Medupin


Box Chicken Launch

Hadrian Garrard from Create London and Nick Stanhope discuss the need for practical interventions to tackle poor diets at the launch of Box Chicken, a pilot of a healthy fast food outlet.



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