There are over 8,000 fast food outlets in London alone and each meal served provides on average 68% of recommended daily calories. The link between number of fast food outlets, fast food consumption and obesity rate is well established, plus there’s a higher prevalence of fast food outlets in more deprived areas.
Online ordering of hot delivered food has also increased in recent years, adding to the move towards takeaways being an everyday option. Yet the nutritional profiles of takeaway meals continue to reflect their traditional use – as an occasional treat.
Shift have got under the skin of the challenge in terms of understanding the nutrition of takeaways meals, the role this food plays in people’s lives, the nature of the businesses involved and how their owners relate to them. They are crystal clear on what we can (and can’t) hope to influence and what we have to work with in order to effect change.
Adrian Phillips, Director of Public Health, Birmingham City Council
We’re exploring how everyday takeaways can be just as convenient and affordable, but healthier for you.
- Explore our work in this area over the last six years including our research findings, comment pieces, tactics and prototypes.
- 167 outlets mapped across 5 wards in 3 Local Authorities
- Over 500 takeaway meals nutritionally analysed 12 indepth interviews with takeaway owners and staff
- Series of workshops with public health and obesity experts
- Ethnographic research study with 60+ takeaway eaters
- 5 stealthy healthy interventions tested in 4 outlets in a takeaway-dense area of Tower Hamlets, London
- Chloe Lead Researcher
- Chris MD, Healthy Food Programme
- Duncan Development Director
- Kat Jennings Research and Evaluation Director (maternity cover)
- Kathleen Research and Evaluation Director
- Lucy Junior Product Manager
- Maia Researcher
- Nick Founder, CEO
- Tayo Innovation Director
- Tori Co-founder, Brand & Comms Director
- uMe Digital Design Director
December 6, 2017
Evaluation report of experimental feasibility study aiming to test a variety of realistic adaptations to fast food business and evaluate these adaptations to understand their relative effectiveness in relation to sales, costs, customer satisfaction and health. Funded by Public Health, Tower Hamlets. By Chloe Cook and Chris Holmes
May 10, 2017
Evaluation report of a pilot research project undertaken from June 2016 to April 2017 mapping the changing fast food environment of two streets in Hackney, London: Morning Lane and Well Street.
November 10, 2015
December 1, 2013
October 2, 2013
Infographic on the prevalence and effect of fast food outlets
Tori Flower and Kate Ferrier