A curated collection of beauty products, often miniature or travel-sized, housed within a calendar structure featuring numbered compartments corresponding to the days of Advent. Typically released by department stores or beauty brands, these collections allow consumers to sample a range of products in anticipation of the holiday season. A specific example might include skincare, makeup, haircare, or fragrance items from a particular retailer known for its curated selection of high-quality and often exclusive brands.
These calendars offer several advantages. For consumers, they provide an opportunity to discover new products and brands at a lower cost than purchasing full-sized versions. For retailers, they generate pre-holiday excitement and drive sales, serving as both a marketing tool and a revenue stream. Historically, Advent calendars have been a tradition associated with the Christmas season, evolving from simple paper calendars with images or Bible verses to elaborate gift-filled versions across various themes, including beauty.
