Since joining in 2009, Tori has worked with Nick to define the company’s strategic approach to behaviour change, helped establish our design processes and overseen the design of all our products and services. She manages all our external and internal graphic designers, animators, photographers and web designers, directing the look and feel of all our products and finding innovative ways of making them lovable. She also is in charge of planning comms campaigns to put our products on the radar of our target audiences.

Tori has sat on the jury for both the RSA and D&AD Student Awards, been profiled in the book Design Transitions and her team has won Google Impact, Nesta New Radical, Webby, and Tech4Good awards.

Tori did an Art Foundation Course, read Classics at the University of Cambridge and undertook postgraduate studies in Art Direction and Copywriting for Advertising, after which she worked in the creative department of London advertising agency WCRS for several years, where she won numerous industry awards. She uses her understanding of commercial consumer products to build user value into our behaviour change products and services.

In her spare time, Tori can be usually be found at Stepney City Farm, where she is Trustee and enjoys growing vegetables.

0207 490 0217

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Designing for behaviour change: Tip 3

The fourth in a series of seven guest blogs for the RSA aimed at student designers. This one’s about identifying the designing interventions that facilitate, not communicate. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.

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Insights Report: Domestic Food Waste

January 2, 2014

The scale of the issue, the main types of food wasted, key audiences, key food-wasting behaviours and the cultural context of daily decisions that cause these.

Tori Flower and Kathleen Collett

Survey of Existing Consumer Products and Services which Reduce Food Waste

January 1, 2014

Report broken down by the six stages in the domestic food cycle including summary highlighting common themes and relative effectiveness, with recommendations.

Tori Flower and Kathleen Collett


Chicken Shops: Fuelling London’s Youth

October 2, 2013

Infographic on the prevalence and effect of fast food outlets

Tori Flower and Kate Ferrier

Chicken Shops and Poor Diets

October 1, 2013

Summary of research findings including behavioural observation, survey of young people, local environment mapping, ethnography, chicken shop business profiling

Tori Flower and Tayo Medupin

Infographic: The Truth About Food Waste

December 1, 2012

Infographic showing scale of domestic food waste and relative environmental impact of food waste and food packaging.

Tori Flower and Kate Ferrier


Impact Infographic

March 23, 2012

Depiction of the social impact of Pinning Reading’s History, a project in Reading, UK, with data and analysis from the London Government Information Unit (LGiU).

Tori Flower & Kate Ferrier


Isn’t everybody using the internet?

January 2, 2012

Infographic showing digital exclusion figures across Europe, plus affected audience groups and barriers.

Tori Flower and Kate Ferrier

The State of Intergenerational Relations

October 2, 2011

Infographic illustrating the growing inter-generational divide, the growing ageing population, and prevalence of loneliness amongst the elderly.

Tori Flower and Charlotte Heal


Creative Thinking as a Force for Good
Creative Huddle, August 2013

Designing Tools to Facilitate Behaviour Change
Design Transitions, April 2012